For decades, researchers, educators, and activists have asked: What would it take to change masculinity? How can we shift away from harmful, dominant models of manhood rooted in control, emotional stoicism, and disconnection? One answer that has gained traction in recent years is the concept of caring masculinities. The term promises a hopeful shift toward men who are nurturing, emotionally literate, and committed to equality. But what do we, scholars, really mean when we talk about caring masculinities? Can care truly reshape manhood, or does this concept simply repackage privilege in a softer tone?
In our recent article published in Men & Masculinities and simply titled Caring masculinities: Rethinking the concept, we unpack these questions by revisiting and critically rethinking the scholarly conceptualisation of caring masculinities. While it has typically been viewed as a progressive step forward, our research reveals that it’s not without complications. This blog post offers a brief overview of what we found—and why it matters for anyone interested in gender justice today.
What are caring masculinities?
Caring masculinities have been part of the scholarly discourse for over 20 years. Introduced to the literature by Holter and Lindqvist (2003), Boyle (2002), and Gärtner et al. (2007), among others, and popularized by Hanlon (2012) and Elliott (2016) the term, in the nutshell, refers to expressions of manhood that prioritize care, empathy, and relational engagement over traditional masculine norms of dominance and control. Men who can be associated with caring masculinities might be involved fathers, emotionally present partners, or social workers and nurses who take pride in caregiving. They may champion gender equality in their personal lives and workplaces. In many ways, this represents an encouraging shift. But as our article argues, the story doesn’t end there.
In popular media and academic literature alike, caring masculinities are often portrayed as a linear progression: men moving away from traditional male traits and toward a more egalitarian future. But real-life gender relations are never that simple. Our analysis shows that caring masculinities often coexist with deep structural inequalities. In some cases, men’s performance of care can obscure or even reinforce their privilege—especially when care becomes a way to signal moral superiority without engaging in real, systemic change. This raises important questions: Who benefits from caring masculinities? And what kind of care are we talking about?
Critiques and complexities
Some scholars have already raised these questions and argue, for example, that focusing on individual transformations may overlook structural inequalities and the need for broader societal change. Others caution that caring masculinities could become a new form of hegemonic masculinity, privileging certain expressions of care while marginalizing others (Wojnicka and de Boise, 2025). Our article emphasizes the importance of situating caring masculinities within broader socio-political contexts, acknowledging the interplay between individual agency and structural constraints.
In this context, caring masculinities risk becoming the new moral currency of privileged men. The “nice guy” persona can mask entitlement or reluctance to give up power. Men may adopt the language and gestures of care while still benefiting from patriarchal structures. When this happens, care stops being transformative—it becomes a kind of branding strategy, a way to appear progressive without challenging the status quo. This is particularly evident when looking at race, class, and migration. White, middle-class men often have more freedom to perform caring masculinities in ways that are seen as admirable. Racialized or working-class men may not be afforded the same space or may be judged more harshly when they express care or vulnerability. In other words, not all caring masculinities are received equally.
Implications for gender equality and social change
The takeaway, however, is not that caring masculinities are bad or useless. On the contrary, they offer an important counterpoint to dominant models of manhood. But we need to be honest about their limitations. Care isn’t neutral—it’s shaped by power, history, and social context. If we want caring masculinities to be more than just a softer mask for dominance, we have to ground them in political struggle and collective transformation. That means challenging workplace cultures, transforming parenting norms, rethinking welfare policies, and most importantly, listening to the voices of those most affected by gendered oppression—including women, queer people, and marginalised communities.
At a time when gender politics are both more visible and more contested than ever, how we imagine and enact masculinity matters deeply. Rather than celebrating individual men for “doing care,” we should be asking how care is done, who it serves, and what kind of masculinity it reinforces. Our article invites readers—and especially scholars and activists—to think more critically and more politically about this emerging field.